A couple of weeks ago we had the pleasure of launching a new website for the adorable and talented Crystal Vaughn, for her new business Verdure.

Crystal came to us by way of Braid Creative, who expertly and gorgeously designed her new brand and gave her a clear business vision.

It then became our job to turn this brand and vision into a functioning online presence that would help Crystal meet all of her business goals.

We always start our projects off with a good, in depth questionnaire. When I asked Crystal what she hoped getting a new website would do for her business, here's what she said:

I want it to be able to show wonderful recipes, but also to attract customers. I want it to share my love for food and health. I want it to build community, but also direct/inspire people to hire me.

Perfect! This told us right away that the core purpose of Crystals new website presence would be to get hired, but would need to be heavily supported by sharing her content and building a community.

So, we created a blog as the core of Verdure's online headquarters, with simple navigation that would make it easy for her readers to hire her.

We began working to plan, layout, and design Crystal's new site for Verdure. Here's what we did for Crystal:

• Informational website design and development
• Blog design and development
• Implementation into Adobe Business Catalyst
• Email marketing implementation and template design
• Custom web app design and development for creating and sharing recipes
• Search engine optimization

Working with Crystal, and creating this website for her was a dream. Here's what she had to say about working with us:

I am so thankful to have had the opportunity to work with Emily and the Indie Shopography team. They brought the ideas I had for my website to life. The website exceeded my expectations. Even a month after launching I am still getting compliments on how amazing it looks.

Emily is so easy to work with and she is such a cool person that it is like hanging out with a friend who builds awesome websites. She took the time to figure out what I needed and then customized the website to me.

I love that she offers continued support after the website is finished. The other web designers I looked at had no such offers and I would be lost without it. If you want a fabulously amazing website, look no further than Indie Shopography.

How spectacular! And then, to make it even better, I have also had the pleasure of working and chatting with Crystal more about her business as a participant in one of our Indie Mastermind groups. It's such a pleasure to work with my clients so far beyond the creation of a website, but really have the opportunity to grow and expand their businesses and reach their goals.

We had such a great time working with Crystal to create and launch the online presence for Verdure, and I'm eager to continue my time with her as a mastermind-er. You can check out her new website at crystalvaughn.com >>

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If you're interested in working with us to create a dreamy online presence for your business, new or old, then check out our exclusive design offering IndieBOOM. We have a passion for creative entrepreneurs, and are here to help you grow.

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