02-Sep-2014  //  #Events : #Hashtag Launch

Today's a big day at the Indie Shopography! We've been scheming behind the scenes to build a more social and sharable brand that encompasses our growing studio.

For years Indie Shopography has been a mostly one-woman show, but I – Emily – am not the only one here anymore. And this isn't just my brand anymore, but our brand.

So we're excited to launch our new studio blog, #HASHTAG. You can find us here weekly sharing all things Indie Shopography.

And, yes! I do mean us! I am so excited to have all of our team pitching in to share here on #HASHTAG. We have a busting editorial calendar underway showcasing projects, behind-the-scenes fun in the studio, business topics, and more.

Suffice it to say, we're stirring things up around here. And we'll be capturing it all here, on #HASHTAG.

If you'd like to follow along, I encourage you to sign up for our newsletter, follow us on Bloglovin', and/or follow us on our new Instagram account.

Cheers!

P.S. I will still be occasionally blogging on my personal blog at emilymthompson.com

It has been a little less than 6 months since we launched our new, exclusive design and strategy offering, IndieBOOM. We have been diving deep into the businesses, brands, and minds of some really awesome-sauce creatives. And we're excited to start sharing our process and creations for some of our very lucky IndieBOOMers.

The first of these projects is B.Designs Paper, a wedding invitation design studio in Illinois. Beth, the owner of B.Designs Paper, contacted me after seeing my recent article on Design*Sponge. She was ready to take her invitation business to the next level, working to get off of Etsy (and away from their fees and limitations), and into a presence that suited her growth, and continuing growth goals.

My favorite part of this project, to date, has definitely been styling up these rad invitations for the wedding suite lookbooks, while working with Abraham and Susan Rowe. We've styled lots of gorgeous shots for the new B.Designs lookbooks, and I know I am excited to pull them all into glorious digital lookbooks for this project.

So far her project has consisted of the following elements, with lots of fun things to come:

  • Mentoring : by Emily Thompson
  • Brand design and development : by Emily Thompson
  • Business card design : by Emily Thompson
  • Launch page design and development : by Emily Thompson
  • eCommerce website design : by Emily Thompson
  • eCommerce website development and Adobe Business Catalyst implementation : by Corey Winter and Emily Thompson
  • Lookbook photography : by Abraham Rowe Photography
  • Product photography : by Courtney Croxdale
  • Content coaching : by Erica Midkiff

One of our favorite things about our fantastic IndieBOOM projects is collaborating with all the folks we pull into our team to make these projects come to life. It takes a village to raise a brand, and to make it as amazing as possible, and our village is filled with some pretty cool cats.

Our next steps for B.Designs Paper includes loading up content to the new website, designing lookbooks, SEO implementation, and planning website launch. We hope to have it all going by early- to mid-October. But, don't worry, we'll let you know when it's all ready. I know we can't wait!

Until then, you can join B.Designs Paper's email list, if you'd like updates on this cool business in your inbox.

Our lady-in-charge, Emily, was recently invited to write for a local publication, SET Magazine. We've been fans of SET Magazine since our co-working days, when they would occasionally rent out our space for their monthly shindigs.

The August issue is all about dreams, and Emily, being our dreamy dreamer, was asked to write an article about building a dream business. She wrote a piece on tools for building a dream business. Check out Emily's article in this month's issue of SET Magazine.

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1211 N Wood Ave, Florence, AL 35630
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