I wrote a blog post once about some investments I've made in my business, and how important it is to put money into your biz. It's a post that I bring up all the time when talking to creative friends and clients, and it's a subject I find myself constantly wanting to revisit and clarify. So, here we go.
Making investments in my business is something that I make very important. It's right up there with paying myself, and maybe sometimes a bit more important, depending on the situation. For example, I plan to take a small pay cut next month to invest in a new bomb-diggity iMac. This doesn't bother me, as I know that investing in that new (larger, faster, and shinier) iMac will make me more productive, which equals maybe a pay raise in the near future.
So, investing money back into my biz is crazy-important to me. And for lots of reasons.
