Indie Shopography eCourse is a 3-week, super intense, get-you-ready-to-launch-your-creative-business-online ecourse.

Imagine embarking on the huge business decision of developing an online shop...

  • Confidently
  • Knowing all of your options
  • With insider knowledge of how to pitch, interact, and market
  • With the support of a community of people in the same place as you

Sounds pretty gosh-darn amazing, right?

This ecourse is designed specifically for small creative business owners who...

  • are interested in learning more about setting up an online shop
  • already have an online shop but are interested in making it better. Like, way better.

Pretty much, if you want to set up an online shop, and want the best from the start, then the Indie Shopography eCourse can help you on your way.


Lessons are presented in several ways, and actionable steps are included each week. You'll learn through...

  • Written lessons
  • Video lessons
  • Worksheets
  • Questionnaires
  • Case studies featuring successful online shop owners

Week 1

Lesson 1 - Domain and Hosting
Lesson 2 - Determining the Needs of Your New Website
Lesson 3 - Choosing the CMS that's Right for You
Lesson 4 - To Hire or Not, and Who to Hire if You Do
Lesson 5 - How to Interact with Your Designer

Week 2

Lesson 6 - Creating a Sitemap
Lesson 7 - Creating Golden Content
Lesson 8 - Preparing Your Products
Lesson 9 - Killer Product Photography
Lesson 10 - Pricing Your Products

Week 3

Lesson 11 - Payment Processors and Shipping
Lesson 12 - SEO and Maintenance
Lesson 13 - Social Networking
Lesson 14 - Direct Marketing (by special guest Piper from One Sydney Road)
Lesson 15 - Free Day (you submit your topics, so you learn exactly what you want)


To me, interaction is what makes the difference. I can blab all day long about domains and content management systems, but the real learning comes from feedback, answers to your questions, and collaboration with other creative business owners.

Indie Shopography eCourse fosters this need for networking and connection by offering opportunities to conspire, and inspire!

Each lesson is followed by a Q&A session via commenting, and the course offers the opportunity for further questioning and connection in a secure forum setting.

And I'll be there every step of the way: answering questions, giving feedback, and sharing my own experiences with you.

It's like having your own expert and support team on speed dial, 24/7.


The Indie Shopography eCourse is built to accommodate both the casual learner and those ready to dive into launching a creative online business. To accommodate both sets of creatives, this eCourse is purchasable in two ways: Basic and Fab.

Each subscription includes unlimited access to the eCourse during the 3 weeks of active learning, as well as two weeks following the eCourse so that you may continue reading through the coursework and chat away in the forums.

Basic Subscription

The Basic Subscription is best for the casual learner, as it includes all of the lessons of the eCourse but not the follow-up services that are best utilized by students ready to commit to growing. If you just want to see what this getting-online business is about, then this subscription is for you.

  • 3 weeks of active learning (= 15 lessons)
  • Access to the forums, including unlimited Q&A with me
  • 3 case studies featuring successful online shop owners
  • Weekly actionable steps, so you know just what to do next

Fab Subscription

The Fab Subscription is built specially for students who are ready to learn and act. It includes all the goods of the Basic Subscription, plus some extras to really get you ready for getting your shop set up.

There are only 10 Fab Subscriptions available.

  • 3 weeks of active learning (= 15 lessons)
  • Access to the forums, including unlimited Q&A with me
  • 3 case studies featuring successful online shop owners
  • Weekly actionable steps, so you know just what to do next
  • 60 minute one-on-one consultation to help you make the right decisions for your business
  • Indie Shopography Kit (a student favorite!)
    • 3-ring binder, filled with paper and dividers
    • 5x8 notebook, filled with graph paper
    • Exclusive worksheets and questionnaires
    • 2 pencils, ready for you to let your ideas fly!

The Plan

This couse begins on July 16th, 2012 and runs for 3 weeks.

Access to the course will be granted on Friday, July 13th (oooo, creepy). Class will be actively going from Monday, July 16th until Friday, August 3rd. Students can continue to access the coursework until Friday, August 17th.

If you have any questions, please feel free to email me at [email protected]

   
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