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Friday, August 20, 2010

Woot!

One of my big personal projects is making a mobile-friendly version of my site. The first step is complete, and boy was it a baby step.

For those of you with iPads, iPhones and iPod Touches, you can now bookmark my site and have a perfectly nifty little icon on your home screen. Cool beans, huh?

This logo is currently used for both the design site as well as this-here blog. Once the design site is all mobile-friendly, I'll move to the blog and that may change.

Things are going well thus far. I can't wait to launch it!

 

Website Launch: Wise Properties

Monday, August 09, 2010



I have spent the last month or so building a site that I have much-so needed in my portfolio. There are no flowers or swirls or birds or swooshy fonts. Just a genderless site with some awesome photography.

Wise Properties contracted me several months ago to do some updating to their existing site. It was a nice site, but exhibited little to no usability, some crazy organization scheme, and had gone too long without proper maintenance. I did some freshening, and then proposed to have a new site built from the ground up. Something that was more functional, easier to navigate, and easier to maintain.

The product is a simple and efficient site that highlights the wonderful property photography. I designed this site for Business Catalyst and made lots of great little flash slideshows for the properties, and some rotating galleries for the info pages.

All-in-all, I am very pleased with this site. There are still some minor things to be tweaked, and already some new photos to upload, but this is a killer site, and I love it.


Website Launch: Bella Blush

Friday, August 06, 2010



Bella Blush is a lingerie boutique based in Washington, D.C. with spectacular taste and a fascinating mission. Sheena came to me several months ago for a branding logo design to be designed for her startup business.

What I loved most about working with Sheena through her logo design, one page website design and blog alteration was that this woman knows exactly what she wants. And I've loved every second of working with her.

A few weeks ago she came to me looking to expand her one-page intro site into a slightly larger informational site, and a whole blog redesign. I hooked her up with Adobe Business Catalyst, some great hand-drawn website graphics, and some very up-to-date and SEO-friendly coding, all wrapped up into her new fancy website.



Her new blog is next on my project list, which I'll be starting later today. But until her blog is done, you should definitely go check out this fresh new website and discover her wonder philosophy. I'll let you know when her chic new blog is up and at 'em.


Viva la Violette

Wednesday, August 04, 2010



I met Viva (she goes by Violet (formally Heather), but I seriously just have Viva stuck in my head) over a year ago on Etsy. And boy is she one cool chica. She designs some amazingly fabulous paper products, loves video games and Alice in Wonderland, and is obsessed with the color purple. She's cool and crafty, and I just like her! Not to mention she has the cutest son on the block. Oh gees, he's adorable.

We've worked together on a couple of projects, including a couple of Alice in Wonderland jewelry/paper product combos. We've discussed designing a turn-key website together. And we like to share things. Viva owns a couple of pieces of my jewelry designs, and she sends me paper samples. She even used Lily as her girl sample for her silhouette prints. Yup, that cute girl is my Bug. We have a fun relationship.

Recently Viva sent me a sample pack of some of her new letterpress pieces. So cool! It was like Christmas.

I got notecards with robot designs, organic reeds, flowers, and, of course, Alice. All with matching envelopes. I'm really in love with them, and I knew immediately that I would have to share them with you.


Not only has Viva gotten this cool new letterpress machine, but she also has an awesome new site. When I made the switch to BC, Viva decided that it might also be time for her to get a better platform for her own eCommerce site. So she got to designing and now she has a shiny new site. And boy is it awesome!

Stop by Viva's shop and blog and check out her awesome goodies.




I recently launched a new site for Found Studio. Caroline, the brilliant designer behind this stellar vintage-inspired jewelry, came to me looking for a fresh new branding scheme and an online venue for selling her one-of-a-kind pieces.

She had few stipulations, and encouraged me to run rampant with creative freedom, but did want to incorporate this bee into her brand. It's a graphic that she has been using, and as she loved it, she wanted to keep it around. I thought this was a fabulous idea, as the little buzzer is quite cute.

The product of this freedom is seen above and below in the vibrant branding logo and matching website. I really am in love with how fabulous this turned out.



The website design was loaded into Business Catalyst to provide Caroline with the most comprehensive online business interface, and she was able to fill in all the content herself. I think the results are wonderful!

In honor of this exciting new launch,

Caroline has agreed to offer a gorgeous pair of earrings to one lucky giveaway winner!



Here's how to enter (be sure to leave your email address!):
  1. Visit found-studio.com's fancy new site and find your favorite piece. Come back and tell us what it is.
  2. Follow emmarieDesigns on Twitter, and come back and let us know.
  3. Follow ShopFoundStudio on Twitter, and come back and let us know.
  4. Reblog and/or Tweet this giveaway and come back with a link.
This giveaway will end at 11:59 pm est on Thursday, August 5th. The winner will be picked via randomizer.org and contacted on the morning of Friday, August 6th.

Best of luck!


Stinkin' Awesome Marketing Idea

Thursday, July 29, 2010



It's no secret that I love wine. Not only do I love to drink it (because trust me, I do), I love the history, process, marketing, everything about wine. The bulk of my undergraduate research was in wine geography, which produced a paper that got me invited to speak at a national geographer's conference in Vegas. I love wine. And I've fallen in love with Wine That Loves.

Oddly, I'm not in love with this wine because it's tasty, as I haven't even tried it. What I'm in love with is the marketing idea. Seriously genius. 

The bulk of Americans are intimidated by wine. They don't know how to choose a wine, serve it, drink it... each varietal has it's own specifications, and even after my years of, dare I say, research, many things still elude me. I've taken a wine drinking motto after the Life is Good motto. I drink what I love, and love what I drink. I try not to be too picky about the fact that I'm serving Sauvignon Blanc with grilled steaks or a yummy Norton with alfredo pasta. (I'd drink Norton with cereal for breakfast if no one where watching. Yum.) But this is largely because I'm comfortable with my choices, and many people aren't.

This is where Wine That Loves kicks in. The front of the bottle isn't muddled with vineyard names, growing regions, vintages, or varietal names. Nope, nothing confusing. Just what food the particular wine is paired well with. Freakin' genius.

Of course, the first thing I'm thinking is where are all those things, but for a lot of folks, what they should serve a wine with is all they care about, and this fab company has jumped right to that gun and fires it in your face. "Serve this bottle with pizza!" Can't get much more straight-forward than that.

So, I'm in love with this marketing idea. (Brought to you by the same brand-ers behind Walmart, Nissan, and McDonald's.) I just wonder if the wine is tasty...

{image credit: Wine That Loves}


Portfolio Update

Tuesday, July 27, 2010

It has been forever since I did a portfolio update. And since my portfolio is under a major overhaul (primarily to get all these new projects posted) I think it's certainly time for this...



Here are some of my most recent creations... 

From top to bottom, left to right:
  1. Beck-n-Call Errands found me on Etsy and originally wanted a caricature logo with lots of details and elements, and after some consulting and taking another look at their business plan, we decided on something that was a bit more professional than their original vision. The logo is still as fun as their personalities, but instead of caricatures with date books and grocery carts, we have a simple understating logo with elements of the DC skyline (an unfaultering element) and bright colors.
  2. J for Julie is a logo for a handmade jewelry line. The client wanted to incorporate a tree, with a bit of a whimsical feel.
  3. SugarStitch is a children's boutique with one of the best visions I've seen for a children's boutique in a long time. This logo was so fun to create, and I'm starting some coinciding print objects this week. 
  4. Addy's Way is a custom photo jewelry line. The logo was inspired by vintage road signs and the client's love of Tiffany's. Such a fun project to work on.
  5. Design Your Life Simple is a line of planners that have customizable elements. The vision is spectacular, and giving the new line a face was a really fun project for me.
  6. The Teacup Tots project was more of a tweak than an actual design. The client came to me with a hand-drawn logo and I turned it into a vector brand, with added touches. I'm also working on some print products for this project.
  7. Fresh Sugar Cosmetics makes mineral cosmetics and came to me wanting a brand solution that was fresh (obviously), and yet had a bohemian feel. The product was a logo with fresh (can I say it again?) typography and a hand-drawn flower.
  8. The Lucy Diaries is one of my favorite creations to date. Mostly because it is unlike anything I've had the chance to do. The Lucy Diaries is a bath and body product line with a clear vision of who Lucy is (I actually got a character sketch, and I loved it). It was my job to portray Lucy, and thus the line, in a branding logo. The result was this fabulous logo with intertwined cherries, dark colors, and typography with a slightly vargas feel. Luscious.
  9. Our Little Beehive is a logo for a blog and Etsy shop that's been in my arsenal for a while, and had yet to be released. OLB is a diy home makeover blog for a couple who are, wait for it, making over their home. It's a fun blog, and the shop is pretty awesome too. The logo needed to be simple to translate through both the blog and the shop. So sweet.


The Copper Owl is a handmade jewelry shop who came to me wanting a new logo and some print products. I created for her a new whimsical logo with matching double-sided business card and hang-tag.



Lemonade Stand Sales is a sales rep company representing WAHM businesses. This was such a great  project for me, because I felt like I was helping someone like myself: someone who works to help WAHMs succeed. I gave her brand a huge update and did a couple of print designs, including a full page ad and a postcard design. 

So those are some of my recent logo designs. I have some websites that I'll announce soon. But that's for another day. :-D


Rebranding: emmarie Web Design

Tuesday, July 20, 2010

I know, I know. I did it again.

One of the not-so-perks of being a web designer is the constant pull to redesign and reinvent your own website and image. And to tell you the truth, I never really liked the current one. Which is why I started redesigning it almost as soon as it was launched. Gees.

I was able to sit down this weekend and finally code the new site. Since the blog is the less complex, it was the first up. The website will follow soon.

As for the new logo, I am smitten. I love playing with letters and I'm a complete font junkie. My font library is hideously huge and I can't walk down the street without naming fonts on signs and billboards. David is convinced I'm bonkers.

I love how the font is a bit classy, but definitely quirky. A lot like myself, I think. The color scheme is nice and cool, and I'm in love with the dark peach-y color. Mm!

So, I'm in love with this. This week, at least. Viva playfully suggested yesterday that we keep a tally of how many times we redesign our sites in the next year. I'm considering turning it into a real game, but I'm unsure which way we should take it. It would definitely be more difficult for us to not redesign our sites a dozen times in a year. But I know how much fun we'd have if we played to see how many times we could redesign. Too funny.

Velvet Cream Bakery

Wednesday, July 14, 2010



Freakin' yum, right? My latest completed project was definitely the yummiest I've ever worked on. A very fantastic lady from Velvet Cream Bakery contacted me some weeks ago to create for her a custom logo design, as well as a new business card and Etsy package. 



She wanted something simple and classic that reflected her yummy creations: cake truffles. The result was this very classy medallion-style logo with little "truffles" on the inside.

Right after we completed this project, she decided she wanted to move right into a custom web design. Since the style was already decided upon, as the style's basis would be her new logo, the website design was a pretty quick pick. She wanted it to be simple, with only a few easily navigated pages, with eCommerce capabilities and a photo gallery for her wonderfully photographed products.



Velvet Cream's site was the first site that I started on BC apart from my own, and Kelly was so understanding to work with while I worked through the new system. We were able to learn together, and the site turned out beautifully. She was also very understanding of my late-night incoherent emails, which meant a lot to me. Ha! 


Now, on to these truffles. When I began Velvet's logo design, Kelly was kind enough to send me a sampling of her truffles for "inspiration". And OMG were these good. I had to eat the first couple in silence and keep the box hidden in the back of the refrigerator to keep David from claiming them all in one chomp. Then I decided to share, and boy was that a mistake; David loved them too. We had a variety of flavors, with my absolute favorite being the strawberry. Yum!

I am so pleased with how well the site has turned out and love working with Kelly. David is upset because all of the truffles are gone. He's lucky he has a birthday coming up, and I know just the place to get more of these yummy little treats.

Thanks Kelly, and best of luck!


My Clients are Stars

Friday, June 18, 2010

 

Yea! BBs Tees, one of my first clients, were recently on Good Morning Texas promoting their fabulous line of big sibling shirts and party-ware.

You guys were fabulous! I'm almost tempted to have another kid just so I can buy your cute shirts for Bug. But only almost. :-D

Perhaps you should break into the doggy market too. Roxy could use a big sister shirt.

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